Chief executive Nicholas Marshall told HW: "The significant thing we have done is pass one million gardening club customers. One-third are on email. It's very exciting. We think there is another million to go next year."
Marshall said grow your own remains "incredibly popular" in garden centres and is still growing. GCG continues to open allotments on spare land alongside garden centres, with Gosforth having 150 plots and "long in the tooth" centres rejuvenated by having plots developed.
He added that grow your own is encouraging people to become more interested in the garden and agreed with Peter Seabrook's view that grow-your-own cut flowers could be the next trend.
Marshall revealed that he expected sales to catch up with last year over the next two or three weeks. He pointed out that the week after the frosts ended, GCG sales were 60 per cent up. Last week saw GCG's best ever sales performance - excluding weeks with bank holidays in them.
www.HorticultureWeek.co.uk/retail for more retail news.