The group is promoting a "superior range of quality fresh trees, wreaths and houseplants, new premium gifts including exclusive products and a ‘Best of British’ range featuring British designers and manufacturers and products from the Royal Horticultural Society (RHS) and Royal Botanic Gardens, Kew".
Marketing director Lorrie Robertson said: "We have a wonderful selection of premium gifts and decorations for the home, some of which are exclusive to The Garden Centre Group such as the Kew Gardens basket hamper, Emma Bridgewater ‘Best Gardener’ and ‘Grow Your Own’ mugs, and selected decorations."
The ‘Best of British’ range features other British designers and manufacturers such as Johnstons of Elgin, Fikkerts, Hope & Greenwood and Hunter.
Purchasing director Stephen Pitcher said, "We remain steadfast in our pledge to provide only the finest quality products, which is why we source all of our Christmas trees from a single provider based primarily in Ireland and known in the industry for its unwavering attention to excellence. We continue to source locally whenever possible, and all of the Group’s poinsettias are British grown, with over 50,000 grown in our own nurseries. In fact, 90 per cent of our plants are now sourced from within the UK."
All centres will be holding a Christmas preview shopping weekend for Gardening Club members in mid-October, with real Christmas trees available from the last week in November.
Bookings for the Christmas lunch menu and breakfast or tea with Father Christmas will be taken from October. Full details of seasonal events and participating centres are available at www.thegardencentregroup.co.uk.