Garden Centre Group explains its shift to plant focus

Garden Centre Group (GCG) buyer Adam Dunnett spoke to last month's International Plant Propagators Society conference on why the 129-centre chain has shifted to being plant-focused.

GCG has made entrance through the planteria in the majority of its centres over the past two years after computer-assisted telephone interviewing showed 55 per cent of customers are from the top scale, against 22 per cent in the wider population.

Of these, GCG found 90-95 per cent go to garden centres for plants and nothing else, so it re-ordered the business on those lines. This has included £750,000 spent on plant benches this year.

Sales of "best in category" products such as David Austin Roses are up, rising from £30,000 in 2008 to £110,000 in 2012. Last week, GCG announced turnover of £264m (2010: £241m) and profit of £586,000 (2010: £860,000) for 2011.

See Garden Retail interview with former GCG chief executive Nicholas Marshall - link below.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

How should garden centres tackle health and safety issues?

How should garden centres tackle health and safety issues?

Where does private equity see future growth areas in garden retail?

Where does private equity see future growth areas in garden retail?

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2018

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles