The Garden Centre Group has appointed Frank Hayes and Sarah Biggers as directors, reporting to Group CEO Kevin Bradshaw.
Hayes joins as commercial director to grow GCG's concessions business.
GCG is bringing in promotions and concessions across all its 130 sites, with solar, banking, will writing, ice cream, catering and clothing among areas covered.
Hayes was previously CEO and commercial director of Betts Group, a private equity-backed global packaging manufacturer supplying the major FMCG companies. He led a restructuring of the business. Before that he was MD of Spirit Food, the pub/restaurant division of Spirit Group.
He previously spent 13 years at Yum! Brands (formerly PepsiCo Restaurants) in various international supply chain and general management roles including five years as general manager of Yum!'s businesses in Spain and France. He started his career at Bain & Company, the leading firm of strategy consultants.
Sarah Biggers joins the group as Human Resources Director, overseeing the HR, Training & Talent functions, with responsibility for managing the attraction, retention, motivation and development of the Garden Centre Group's 5,000 employees. She joins the group after having spent the last 18 months working as an independent consultant and providing interim HR cover and strategic HR project support to a range of businesses. Previously, she worked for the Virgin Group, initially as HR Manager for Virgin Active. Subsequently she was Head of People for Virgin Management.
Bradshaw said, "I am delighted to welcome Sarah and Frank to the team. Through their leadership, we will be able to attract, retain and develop the best people and the best concession partners. Their contribution will help us build even greater momentum as we continue to develop and grow the business."
First Franchise director Ian Silverton said: "We deal with Frank directly and they are still very enthusiastic about new concession opportunities." Silverton said he is currently working on a lot of unmanned Regatta concessions for garden centres.