Garden centre concession operator ProCook aiming for 40 outlets by end of 2018

ProCook chief executive Steve Sanders says the business is looking to grow its outlets in the garden centre market following its establishment at three sites owned by Notcutts, Country Market, Pugh's and Wyevale Huntingdon.

Sanders said with Huntingdon opening in May, there was scope to increase concessions at garden centre chains and independents. 
ProCook also has external outlets at Trentham and Evesham Country Park. The business has 32 outlets in total and plans to have 40 by the end of 2018. 
Said Sanders: "We're looking for quite a bit of that growth from garden centres. It's about finding the right centres and partners to work with."
Sanders said having a specialist operator within a garden centre suits many destination garden retailers. ProCook staffs its own concessions, owns its own stock, and fits out and runs its own tills.
Bake Off and Masterchef on BBC TV have given the products "a little spin" said Sanders by giving a higher profile to cooking and baking and "tapping into the British psyche of preparing meals for others".
* Ladies fashion retailer Bonmarche Holdings has reported "disappointing" sales in its fourth quarter but said financial year 2018 profits will be in line with expectations.
Like-for like sales through the chain's stores fell 11.1% in the three months to March. Online sales were better with a 31% rise in the fourth quarter, which reduced the like-for-like decline for the period to 7.4% overall. Annual sales fell by 1.5% on a similar LFL basis.
Bonmarche has 300 outlets including garden centre concessions such as Pugh's Radyr, which opened recently.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Anemone

Anemone

These uncomplicated plants produce beautiful flowers for most of the growing season, says Miranda Kimberley.

IPM Essen 2019 - What will be on display at Europe's biggest nursery event?

IPM Essen 2019 - What will be on display at Europe's biggest nursery event?

Plants, technology, floristry, garden features and accessories will all be showcased in the updated Messe Essen venue at this year's IPM show, says Matthew Appleby.

What are business leaders expecting from 2019?

What are business leaders expecting from 2019?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2018

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles