Garden care market sales down 14 per cent in July on last year, says GfK

Retail analyst GfK has reported that value sales for the total garden care market (lawn fertilisers, lawn spreader, lawn seed, plant fertilisers, houseplant care), decreased by 14 per cent in July 2012 year-to-date (YTD), versus 2011.

But sales of slug killers grew by 85 per cent in value year-on-year (YOY) in July 2012.  Unit sales increased by 29.9 per cent in July 2012 YTD, when compared to the previous year. Weedkiller sales reported 0.3 percent YTD value growth.
Pest control is not the only category to have benefitted from the wettest summer in 100 years. 
Rising numbers have bought Garden Power products. Total lawnmower sales were up 17 per cent in terms of sales value YOY in July 2012, driven by rotary lawn mowers. Similarly, total grass trimmers increased by 12 per cent, with petrol grass trimmers performing strongly.
GfK account director Simon Foy said: "The decline in sales of garden care products was to be expected given the weather we have had. April 2011 was one of the biggest April sales periods we have seen, coinciding with the Royal Wedding, additional Bank Holiday and good weather. It was, therefore, always going to be a tough comparison point for April, combined with the fact there was more than three times as much rainfall. However, the robustness of sales in the chemicals area is a positive for the industry, illustrated by strong growth in slug killers and stable value sales YTD for weedkillers."

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