WHEN: 13 June 2018
WHERE: Birmingham’s Botanical Gardens
- What’s the mood in Westminster?
- A 360 view of Key Garden Industry Trends
- How can the Garden Industry go from Great to Exceptional?
- Overcoming the Recruitment Challenge
- Insights from the Top 100 Garden Centres report
- The Xylella and Plant Health Challenge
- Reducing Plastic Usage in Horticulture
Taking place on 13th June at Birmingham’s Botanical Gardens, Garden 360 builds on Horticulture Week’s acclaimed Garden Retail Summit, extending the strategic level content the brand is best known for to businesses operating in all corners of the garden industry to address the most pressing challenges they face.
The event will kick off with an exclusive interview with leading political consultant Mark Glover* who will provide delegates with his insight into the latest thinking at Westminster on the big issues from Brexit to labour - and their likely impact on the garden industry over the next 12 months and beyond.
Delegates will also hear from the chief executive of the fastest growing plant supply business in the UK, David Ball of Neame Lea, who will give his take on the challenges ahead for the garden industry and how best to prepare for external factors whilst maximising business growth.
With a theme of "building resilience" Garden 360 will provide a platform for innovation and sharing of business models that will help sustain garden industry operations into the future.
Attendees will benefit from insights drawn from exclusive garden industry research, learn from garden industry case studies, gain actionable data from experts in key areas while having the opportunity to network with leading executives from across the garden industry supply chain
Highlights at this year’s Garden 360 event include:
- A specially-convened panel on the use of plastics in the garden industry which will unpick the scale of the issue, what solutions are currently available – and examine the product innovation and development taking place now in the industry to help address the growing concerns of customers and industry stakeholders over the issue.
- A practical examination of the fresh approaches the garden industry can take to ensure it stays ahead of those competing for its customer’s pound – including how to trigger an emotional connection with customers, using data to analyse customer behaviour and how to boost reach and engagement with key audiences by becoming more social media savvy.
- An exclusive session for early bird ticket holders will unlock insights from Horticulture Week’s unique Top 100 Garden Centres research including which garden centres are recording the highest turnover growth and the practices and strategies that have helped them achieve this. The session will include insight on who is adding new features to their centres, which businesses are looking to increase their portfolio of sites and who is looking to maximise income from centres yet to fulfil their potential.
- Defra’s chief plant health officer Nicola Spence will head a high level cross industry panel that will examine both the implications of Xylella for both plant suppliers and plant buyers across the UK garden industry - as well as the growing impact of plant health on Government policy and likely developments post Brexit.
- A focus on recruitment and retention will examine how better communication strategies can help build awareness and staff loyalty while training schemes and apprenticeships can aid staff retention and avoid supply chain issues.
In addition to the main panel sessions and key note presentations, a series of workshops at the event which is sponsored by Modiform will enable delegates to focus in on issues of particular concern to them.
- What might Brexit mean for UK Trade in Horticultural Products?
- How to Understand Customer Behaviour through Data To Enhance Growth
- How can Horticulture further Contribute to the Improvement of Wellbeing?
- How to Build a Whole Industry’s Environmental Consciousness: Defining Responsibilities and Roles across the Supply Chain
PLUS Attendees will enjoy unrivalled peer-to peer networking and have the opportunity to share insights with leading executives from all parts of the garden industry.
The end result will be a day of inspiration, dialogue and debate around how industry players can ensure the continued growth and success of their garden industry businesses.
MAIN PIC: (clockwise starting top left)
Charles Carr, Head Of Wholesale Nurseries, Hillier
Mike Lind, Chairman, Garden Centre Association
Mark Glover, Chief Executive, Newington
Tim Mason, Director, Sea Pop Ltd
Guy Barter, Chief Horticulturist, RHS
Steve McCurdy, Managing Director, Majestic Trees
Ian Charles, Manager, Primrose
Mark Fansworth, Co-Owner, Tong Garden Centre
Professor Nicola Spence, Chief Plant Health Officer, DEFRA
SECOND PIC: (clockwise starting top left)
Jonathan Whittemore, Head Of Production And Procurement, Johnsons of Whixley Ltd
Marcus Cousins, Plant Buyer, Aylett Nurseries
Tim Edwards, Managing Director, Boningale
Matt Graham, Partner, The Plant Yard
Ian Riggs, Key Account Manager, Lechuza
Neil Grant, Managing Director, Ferndale Garden Centre
Matthew Appleby, Deputy Editor, Horticulture Week
Neville Stein, Managing Director, Ovation
Richard McKenna, Managing Director, Provender Nurseries
David Ball, Chief Executive, Neame Lea