The Guild of Horticultural Trade Display Judges will hold a technical seminar featuring show organisers, exhibitors and judges including members of the Association of Show Agricultural Organisations, the Horticultural Exhibitors Association and guild members.
Guild chairman Nigel Bishop said: "The flower show as we know it is being taken over by cooking demonstrations, food halls and activities of a non-horticultural nature. If we are not providing what the public wants to see, there is a serious need for some change.
"Flower shows resemble the modern garden centre, where once you went for everything for the garden and is now an out-of-town shopping centre where you can buy everything from clothing to completely furnishing your house, restaurants, book stalls, card shops and even cases for going on holiday. What is going wrong? We need new ideas and this is your opportunity to make a positive contribution."
There are about 40 guild members supporting around 60 main shows plus local events. For details, email email@example.com.