Mr Fothergill’s seed trials last week confirmed that easy-grow plants and first-year flowering perennials should be the big seed market trends for next season.
Kentford, Suffolk-based Mr Fothergill’s Easy Grow Collection contains six flowers or vegetables specifically chosen for instant results and easy maintenance.
Product development co-ordinator Charlie Pattisson said: “We’re trying to encourage people to garden. All they have to do is put a drill in the soil, put the seed in and keep it watered.”
At recent seed trials, seed firms, including Thompson & Morgan and Unwins, also emphasised factors such as the influence of TV gardening programmes pushing instant gardens mean quick results when growing from seed are important.
Mr Fothergill’s has listed 31 new flower varieties, including the hardy annual Delphinium consolida Larkspur Tallulah Belle, which is a lilac-rose colour, Dahlia variabilis Mignon Rose Shades, which has rose-shaded blooms and Tagetes patula Marigold Mars, which has rich mahogany petals around a central eye of gold.
Pattisson said new varieties were an important talking point to create publicity for new ranges, but often faded after a first flush of interest. She added that the purple Nigella hispanica ‘Midnight’, which is new to Mr Fothergill’s range, may be one to catch on because of the predominance of purple in show gardens at the RHS Chelsea Flower Show this year.
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