Marketing manager Roberto Zanichelli said: "As well as reducing the weight of packaging and research for environmentally-friendly raw materials, attention is also being focused on the production of packaging that will allow their contents to be transported safely, reducing waste thanks to improved product preservation."
Having taken over leased management of Italian waste-processing firm AMP at the end of last year, the company has moved closer to a closed loop for recycled PET (R-PET) products. It showed its new TS range of transparent R-PET packs suitable for automation at Fruit Logistica last week.
Meanwhile, Fruit Logistica also saw a push to promote the Abate Fetel, Italy's highest volume pear, as a premium pear to northern European markets, including the UK.
Cogeca president Paolo Bruni said: "To address the high output and the drop in consumption across Europe, we need to find more effective ways of promoting a pear the likes of the Abate Fetel, considered the creme de la creme of international pear production."
The pear is grown in the Emilia Romagna region, where it has protected origin status. It was also singled out by European Commission Promotion Consultative Group president Luciano Trentini as an example of a product that is well suited to advertising campaigns targeting a Europe-wide or international market.