Frosts tightens its structure

Frosts, the big-name garden centre and landscape construction company, is tightening its group structure to grind out efficiency savings and try to win more big contracts.

Three of the four garden centres and construction wing, which traded independently, will come together as a single unit called Frosts Garden Centre in August. "We are formalising what we've done for a long time, working as a group," said director Jeremy Frost. "Admin savings will mean anyone dealing with us will find it easier with one set of accounts instead of separate balance sheets and all the calls that come from that."

The landscape company would join with centres at Woburn Sands in Milton Keynes, Brampton in Huntingdon and Millets Farm near Abingdon. The remaining centre at Willington in Bedford would remain independent of the group because it traded as a partnership with the founding Godber family, said Frost.

"Streamlining invoicing and accounts will also show our true strengths at a time when credit-insurance companies are cautious about underwriting companies. It will help the company to win future large bids when it is seen to be backed by the financial security of the larger group."

Frosts, which has overall turnover of £25m, enjoyed its best spring for five years in 2010. Managing director Paul Wright said much of the growth was down to a 20 per cent increase in sales of garden furniture and barbecues.


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