Fresh produce marketing budgets backed by EU funds

Growers are being given the chance to run promotional campaigns in the same vein as the Potato Council's Many Faces of Potatoes campaign.

This is because trade organisations in the fresh-produce industry are being invited to apply for the latest round of EU funding earmarked specifically for the marketing and promotion of their products.

The money is available through the Rural Payments Agency (RPA) and can fund up to 50 per cent of marketing campaigns.

The organisation must fund at least 20 per cent of the marketing activities itself and the balance may be financed by the applicant or via an industry levy.

As with the Many Faces of Potatoes campaign, which included the broadcast of a television advert in the UK this summer to highlight to consumers the versatility of the product (Grower, 19 August), the marketing activities must be designed to increase levels of information and sales of the agricultural and horticultural products of EU origin within EU countries.

Among the products eligible for funding are:

- Fresh fruit and vegetables.

- Processed fruit and vegetables.

- Wines that have a protected designation of origin or a protected geographical indication and wines with an indication of the wine grape variety.

- Protected designations of origin, protected geographical indications or traditional specialities guaranteed in accordance with Council Regulations (EC) No 509/2006 or (EC) No 510/2006 and products registered under these schemes.

- Organic farming in accordance with Council Regulation (EEC) No 2092/91 and products registered accordingly.

For an application form, visit the RPA website at www.rpa.gov.uk.


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