Chief executive of the Fresh Produce Consortium Nigel Jenney will urge the industry to work together to help improve the nation’s consumption of fruit and vegetables next Monday at the joint HDC/Stockbridge Technology Centre (STC) conference, Selling a Healthier Future: Strategies for increasing consumption of fruit and vegetables in the UK.
Jenner told Horticulture Week that while projects such as FPC’s Eat in Colour campaign and the Food Dudes Programme are enjoying great success on an individual level, the fresh produce industry is not, on the whole, gaining the market share in the food industry it deserves.
Jenner said: The individual campaigns are very successful but the overall consumption is not growing so the generic promotion of fresh produce is essential.
Food Dudes co-ordinator Pauline Milne who is talking about the programme at the conference said a valuation in Wolverhampton showed the programme was very effective in consistently increasing fruit and vegetable consumption in primary school-aged children.
Milne added: It is most effective with the poorest eaters – children who ate no fruit or veg at the start of the programme.
The medical evidence behind why people need to eat more fresh produce will also be debated by speakers at the conference.
The afternoon will include an address by Lord Heseltine, chairman of Haymarket Group. Haymarket Business Media publishes Horticulture Week, media partner to the event.
Speakers also include Professor Stephen Atkin, head of academic endocrinology at Hull York Medical School, Professor Janet Cade of Leeds University, and David Jopling of Croda International.
For details of the programme, for Selling a Healthier Future: Strategies for increasing consumption of fruit and vegetables in the UK, click here.
Some free places are still available for event which takes place 19th April. To secure a place, email Emma Fisk: email@example.com.