FPC hopes "Dartboard diet" will hit bullseye

Overweight darts players could help food marketers hit bull's eye with a campaign to encourage healthy eating.

The Dartboard Diet is homing in on some of Britain's weightiest sportsmen and their fans, said its creator, the Fresh Produce Consortium.

It timed its push to coincide with the recent BDO World Professional Darts Championship, said a representative.

"Unfortunately many of our favourite darts pros, and their fans, are also way out in front when it comes to waistlines," he said.

The Dartboard Diet is part of the consortium's ongoing Eat in Colour campaign to promote fruit and vegetables.

The 20-day plan consists of single, double or treble dietary changes to swap stodge with fruit, veg and light exercise.

"In return for swapping the odd packet of crisps for carrots and foregoing fried rice for a 20-minute walk, players can enjoy a pint or two of beer as a reward.

"Going for the treble might see the player swap those three chocolate digestives at his next tea break for an apple."

Anthony Levy, head of Eat in Colour, said: "Men are probably worst when it comes to looking after yourself: most blokes prefer a pint of lager to a plate of lettuce."

Visit: www.dartboarddiet.com.


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