Forum boss offers advice on raising parks' profile

Raising the profile of parks could be done with available resources and at little cost, delegates at the recent GreenSpace conference were told.

London Parks & Green Spaces Forum director Tony Leach said there were considerable benefits from having a high-profile park so good PR was crucial. A simple solution was to make friends with those in the council's press office.

Leach added: "To get political attention you need to talk about the issues of the day." Linking parks to topics such as obesity, climate change, crime and promoting how parks could provide solutions helped to raise their profile.

He also suggested calling parks and green spaces "green infrastructure", to emphasise the role they played in daily life. Promoting the green infrastructure and turning it into an issue should lead to increased support.

Turning negative stories into positive ones could also help generate interest. A park that had on-going trouble at a multi-use games area in the evening developed a midnight basketball programme and marketed it to a funding agency as a youth-enrichment project. Money was provided and it proved successful, he said.


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