Colin Smart has joined Crest Garden, the Westland/Nick Davies-owned garden supply company, as commercial director.
Smart was brand manager at Solus, where Davies was managing director from 1997-2013. He joins another former Solus emplyee, Andy Abrahams, who is sales director at Crest.
The company will begin trading in late summer 2014. HW revealed the name of the company last week.
Davies said "The team here at Crest Garden have many years experience of new product development and providing high levels of customer service to the traditional garden market.
"We have the advantage of starting with a blank canvass and will bring to the market innovative new ideas that meet the needs of an increasingly sophisticated retail environment."