Flowers & Plants Association and Flower Council of Holland push Amaryllis for Christmas

A major campaign has been launched by the Flowers & Plants Association (F&PA) and the Flower Council of Holland to help promote Amaryllis.

The campaign includes a series of articles and advertisements in consumer magazines and newspapers.

The accompanying website from the Flower Council of Holland - - went online on 1 November.

It contains facts, figures and information on the plant and offers UK consumers the chance to win a trip to Amsterdam to participate in a flower workshop.

The F&PA has branded the campaign "Amazing Amaryllis" and hopes to see a major sales boost this Christmas.


Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.



Customers do not often know about the different leaf colours and shapes offered by hollies, Miranda Kimberley reports.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles