Flower seed sales boomed in May, reports GfK

Latest research from GfK reports that sales of flower seeds have increased by 1.4 per cent in 2013. April and May posted particularly strong growth figures of 15.2 per cent and 49.1 per cent respectively. March saw a decline of 41 per cent.

Despite the cold weather seen at the start of the year, hardy sweet pea seeds have also performed well, showing a 15.4 per cent growth. Sunflower seeds saw a decline of 47 per cent in March, but bounced back with an increase of 45.1 per cent in May.

GfK account manager Richard Maden said: "Overall the garden category has seen improved performance this year, helping to compensate for the declines we saw at the beginning of the season, mainly due to the cold weather. We are optimistic that this will continue and that we will see some very positive figures for the garden category over the coming months, especially if this warm weather continues."

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