Floramedia and Kerley link for web application to promote Petunia Tumbelina Priscilla

Floramedia Kerley QR code
Floramedia Kerley QR code
Floramedia is helping plant breeders David and Priscilla Kerley bring their Petunia Tumbelina Priscilla to the attention of younger, techno savvy gardeners while also enhancing the plant’s colour label.
 
The horticultural design and print company was challenged to find a way of engaging with a new greenfingered generation.
 
David Kerley said: "We wanted to find a way to support growers and retailers and help drive sales.
 
"There is only so much information that can be featured on the label and using technology in this way enables us to start engaging with the consumer, in particular younger gardeners who are used to using this kind of technology in other areas of their life.
 
"We want to give ideas, inspiration and reassurance and make the buying process less bewildering."
 
Floramedia has designed a web application that has the look and feel of an app, but it is actually a set of web pages that have been specially designed to be viewed on a smartphone or tablet.
 
It is accessed via a QR code that will be featured on the label and other marketing material and features inspirational images and information to aid the buying decision, as well as regularly updated care tips that customers can refer to throughout the growing season.
 
Floramedia managing director Nick Mathias said: "We were delighted to win this exciting new project and our experience with FloraLinQ put us in good stead. We have created a web app that is simple, concise and easy to use.
 
"Moving forwards it’s clear we need to find a way to help growers and retailers engage with new younger gardeners who want to create a ‘look’ and find inspiration and detailed practical information quickly and web apps are one tool that we see being used increasingly in other areas of retail.
 
The QR code is available to retailers and licensed growers of Priscilla, who wish to feature it in their own marketing materials.


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