Floraholland reports increased turnover

Dutch auctions see higher sales and prices

At Floraholland auctions in February, houseplants recorded six per cent more turnover with a 0.4 per cent increase in volume in comparison to last year. 

At €1.754, the average price was over €0.09/pot higher.

As a result of the mild winter, the garden plant sales for February were almost 17 per cent higher than in 2013, with 45.7 per cent greater volume, which negatively affected the average price, which at €0.811 was €0.20 lower than last year.

Violets headed the list in February. Thanks to the ideal weather conditions, the supply increased significantly (+160 per cent), which put the price under pressure.

The primula supply was also significantly higher (22.7 per cent), although the price increased by only €0.05.

Latest reports show Phalaenopsis orchids sales grew by almost 10 per cent with 5.7 per cent greater volume. As a result, the overall price increase was €0.17 in comparison to last year.

The supply of pot roses was significantly greater (+17.2 per cent). The price dropped by €0.075 in comparison to 2013. Bromelia saw a small increase in price with a significantly smaller volume (-11.3 per cent), and the same trend was evident for the potted-bulb hyacinths and daffodils.

Earlier in the year, the pot hydrangea was also supplied in large quantities (+18.5 per cent) and despite the good weather and high demand, the price still dropped by as much as €0.06 in comparison to last year.

Azaleas saw the same volume increase. In this case, however, the price dropped by €0.15.


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