The 45th Annual Fleuroselect Convention hosted by Floranova will take place from 22-24 July 2014 in Norwich, Norfolk.
Floranova is a specialised breeder of flower seed varieties and its portfolio also comprises vegetatively propagated products. In 2009, Floranova formed a separate corporate entity, Vegetalis, specialising in the breeding of new & novel vegetable varieties.
The programme for the international ornamentals organisation includes a visit to the stately home, Blickling Hall, and a seminar on how US Show Gardens share data using web technologies.
Norwich is home to the John Innes Centre and a programme of topical presentations has been prepared. Delegates will also visit the Norfolk Broads and annual awards will be presented during the gala dinner at Somerleyton Hall.