In order to develop the Fleuroselect Home Garden Association in a market which embraces both ornamentals and edibles, a change to the Fleuroselect articles was approved at its recent meeting in Norwich, allowing vegetable companies breeding for home gardeners to join the membership.
Vegetable suppliers have been present at recent Home Garden conferences and 2014's event will be hosted by Enza Zaden at its facilities in Heidelberg.
The Norwich event was held at Floranova, the flower seed breeder. Delegates saw Floranova’s extensive trial fields and patio displays with combination pots of both ornamentals and edibles.
Floranova’s sister company Vegetalis is a breeder, producer and marketer of vegetable seed for the ornamental sector.
Florensis chief executive officer Herman Hamer was elected by the membership as Fleuroselect’s 19th president, replacing Nils Klemm.
Flueroselect has designated 2015 as year of the sunflower and will be promoting sales all year.