Fizz goes out of Magners UK cider sales

Magners - image: Corey Balazowich
Magners - image: Corey Balazowich

C&C Group, the Irish-based owner of the Magners brand which was at the forefront of the cider revival during the 2000's, has reported declining UK cider sales for the second successive year.

In the nine months to the end of November 2013, sales of Magners in the "challenging" UK market dipped 11 per cent, while sales of other C&C cider brands, including Gaymers, fell 17 per cent.

However the company's international performance, "driven by growth from cider and beer in Europe and some newer markets", was up 90 per cent over the period.

C&C acquired Somerset-based Gaymers in 2009. 


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

What should be done to ensure sustainable growth in English wine?

What should be done to ensure sustainable growth in English wine?

How can British apples achieve 60% market share target?

How can British apples achieve 60% market share target?

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon