Fiskars and Melville add to Glee offer with 1,000m of stand space going in a week

Fiskars is the latest to officially sign up to the Glee trade show (Birmingham NEC, 20-22 September), further showing that most exhibitors at the long-running trade show that have signed for new rival Garden Expo (Stoneleigh Park, Warwickshire, 28-30 June) will stick with the Birmingham NEC show too.

Glee marketing manager David Langrish said: "We are going very well with booking. It's all looking positive.

"We sold more than 1,000m of stand space the week before Christmas and as a whole we're pleased how everything is going."

Glee is currently allocating its floorplan in consultation with exhibitors.

Along with all other Emap Connect shows, Glee has appointed Melville Exhibition and Event Services as preferred contractor to help drive down exhibiting costs for all exhibitors. 

This savings and service initiatives will include a cost reduction to all exhibitors of 10% in electrical fittings and mains, the introduction of early-bird discounts for all shell accessories and an exhibitor loyalty/discount card.

Glee is holding prices for the second year running, meaning that no exhibitor will experience a rise in their price per square metre.

Organisers said the "vast majority" of exhibitors will be paying less depending on loyalty and volume. Lapsed customers will also still qualify for loyalty discounts because their price will reflect their previous history with Glee. 

Show director Dan Thurlow said: "These new initiatives have been introduced to reflect the fact that we are dedicated to drawing critical mass, absent brands and even more innovation back to Glee, to ensure that we continue to offer something that cannot be seen anywhere else.

"By delivering such cost-effective solutions to all our exhibitors, we believe that Glee can further cement its position as the most profitable three days in the garden and leisure calendar, and we look forward to developing our offering further over the coming months.

"We'd also like to thank Melville for its continued support and are delighted to confirm our ongoing relationship. Both Emap and Melville recognise the importance of delivering the best possible value and return on investment to our exhibitors, and have no doubt that our new pricing structure, as supported by the expertise of Melville, will be a benefit to all."





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