Fiskars in garden centre giveaway

Fiskars Weed Puller campaign has started with TV and other adverts set to run to 4 June 2012.

To support retailers in store Fiskars has 100 sets of point of sale material available free of charge.

These sets are available on a first come, first serve basis by emailing Elisabeth.Mcneil@fiskars.com

The Weed Puller Point of Sale packs include:

  • ‘A Hundred Reasons to Weed' A2 poster with instructions for use of the Weed Puller

  • As seen on TV' bunting to draw customers' attention

  • Leaflet dispenser complete with 50 leaflets

  • Wobblers to highlight the weed puller on display

James Mitchell, head of garden centres, said:

"Last year the Weed Puller was new to the UK market and retailers made a leap of faith to support the product launch. We know the advertising campaign works having doubled forecasted sales and we've already had lots of enquiries in the first week of the 2012 campaign.

"These point of sale sets will help retailers create in store theatre and maximise sales of the Weed Puller so they can make the most of consumer brand awareness for Fiskars and the Weed Puller. We predict another great gardening season ahead."

The £2.32 million pound campaign investment is for consumer and trade promotional activity. To drive consumers into stores and purchasing online, the spend includes a TV advertising campaign, supported by press, online and relevant outdoor advertising.

The consumer focused campaign activity includes:

  • TV advertising to reach 11.8m gardeners over a 6 week period where they'll have the opportunity to watch the advert at least six times over the course of the campaign.

  • Outdoor activity started with Fiskars advertising during the England v Ireland RBS Six Nations 2012 match at Twickenham, shown live to 10 million viewers on the BBC. Fiskars' association with rugby continues with the Super League matches, which run from March 31st to September and shown live on Sky Sports.

  • Press advertising includes Gardeners World and weekly advertising in the Saturday Telegraph gardening supplement and other regional titles and retailer magazines.

  • Editorial in major consumer titles and gardening press accompany the promotional activity.

  • Online activity is also a part of the campaign with the advert shown with video on demand. This will target 30m impressions and 5m consumers.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles