Fiona Fell appointed new Potato Council chair

Defra has named Fiona Fell as new chair of the Potato Council, following the death of David Piccaver late last year.

Fiona Fell - image:AHDB
Fiona Fell - image:AHDB

She has been an independent member of AHDB's Potato Council sector board for six years and has been acting as interim chair since the start of the year.

Until recently she was a non-executive director of The Moredun Foundation and The Moredun Research Institute, and has also chaired the R&D Committee for AHDB's potato division.

The appointment came into effect yesterday (1 April) for a three-year term.

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