AWARD WON: Best Sales or Marketing Campaign
Location: Arundel, West Sussex
Managing director: Brett Avery
Tell me about your key goals/priorities as a business for 2019.
To continue focusing on innovation, new varieties and quality. Our key priority in 2019 will be bringing new products to the market. This year we launched more new products than ever before, such as our award-winning Digitalis Firebird, Spiraea Walberton’s Plumtastic and Salvia Rockin Deep Purple. We will also continue to focus on newly launched concepts such as ‘Small Plants for Small Spaces’, with the aim of bringing increased sales and profitability to all of our retail partners.
What do you feel will be the biggest challenge for you as a business (or for your sector) in 2019 – and why?
Brexit: one way or another it will bring uncertainty, which will no doubt be felt across our market. This is likely to have knock-on effects of one kind or another across all areas of business as the transition occurs and we all navigate our way through.
What do you regard as the biggest opportunity for you as a business (or for your sector) in 2019 – and why?
Just as Brexit will throw up challenges it could also hold opportunities for Farplants and others in our sector. Once we have some clarity on what's happening we might be able to reap benefits from growing and supplying more UK-grown products to our retail partners.
What was the best thing about winning a Horticulture Week Business Award for you as a business?
It was a great honour for the whole team and recognised the huge amount of work from everyone on that team. It is important to be able to celebrate officially all the good work that we do. It's a huge boost to morale and confidence, and is such a positive – and tangible - way to reward all that hard work we've put in over the year.
***THE 2019 HORTICULTURE WEEK BUSINESS AWARDS IS OPEN FOR ENTRIES!***
For full details of categories and how to enter, please go to: www.hwbusinessawards.com