Quali-Feuille will contain quality specifications and images of ornamental and forestry nursery stock liners.
It will be distributed a few times a year, with each issue featuring one or two species. The first will be about Carpinus (hornbeam).
The leaflet was first produced last year and has been sent to a limited number of customers in France.
Expertrees director Joost van Iersel said: "When the specifications are clear and complete, everything will turn out well, but in some cases we come across situations where plant specifications are not described sufficiently in tender lists. Growing methods are often left out and sometimes only size is mentioned."
He added: "More often than not, price is one of the key factors when making a decision, and the fewer the specifications the more the price stands out. In these situations, it helps when quality specifications are explained and images included."
The information is based on Dutch growing conditions and methods and may also be relevant to other plant material, said van Iersel.