Exhibitors say Glee is a success despite strong competition from other events

Glee exhibitors reported good sales after the show was voted a success despite more competition from new niche garden retail shows.

Town & Country said orders taken over the three days exceeded those from last year's show. New colour ranges for Wellington boots, ankle boots, Cloggies and gloves - along with new £9.99 flatpack barbecues - were the most successful products.

Wolf-Garten representative Karina Wysom said: "Glee was a big success. It was nice to be able to reassure customers that we are back on track and having Barrus personnel on the stand really helped to instil confidence in the new partnership.

"We are really pleased that we have actually increased our listings for 2010 and we have lost no garden centre space at all, despite what has been the most difficult year in the brand's history."

Maingate managing director Peter Valentine said the company has taken on more staff to meet demand: "Maingate had an extremely successful Glee. The smaller show worked well for us, in that retailers spent more time on the stand. Our products were scrutinised, which we welcome."

He said retailers responded well to the new direct delivery pallet of eight County wheelbarrows: "This totally flexible pallet solution has really boosted the sales of County this autumn."

Briers managing director Jackie Eades said: "We were overwhelmed at the welcome we got from everyone, particularly former Briers stockists, who were delighted to see us back. Orders were up 238 per cent on the anticipated target."


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