Saltex exhibitor numbers are up by more than 20 per cent, two months before this year's show at Royal Windsor Racecourse on 3-5 September.
Jon Gibson of event provider Hemming Group said the breadth of exhibitors would "appeal to everyone in the turf-care and open-space industry" while an exciting programme of education and special attractions and events will "provide even more added value to the time spent at the show by visitors".
New exhibitors include HDK Electric Vehicles, play equipment firm Husson UK, Makita (power tools) and Riko (tractors). Hitachi Power Tools, Husquvarna, Kompan and Simon Tullett Machinery will be returning.
However, John Deere has decided not to attend despite planning to launch 10 amenity products two weeks earlier in Berlin. It will have a presence via dealers Godfreys Golf & Turf and Farol.
A John Deere representative said: "John Deere still supports the Institute of Groundsmanship but has decided not to go this year as they have with quite a lot of shows. The days where they go to every event are a thing of the past. They've decided to put their resources elsewhere. We plan to get one product over for Godfreys to show at Saltex."
Gibson said plenty of John Deere products will be on display, at the Farol and Godfreys stands, and to end users it does not matter whether products are on dealer or brand stands. A representative added: "The cartel appears to have broken."