Exhibitors prepare for British Plant Fair

Nurseries exhibiting at this year's event are looking ahead to a good year after a promising start.

A new exhibitor at next month's British Plant Fair will be looking to build on a promising start to the year by showcasing a new line.

Norwich-based Viking Nurseries will be promoting its small conifers in response to growing demand from garden centres. "We'll be looking at launching a new line of 1.4-litre conifers," says sales representative Fabio Guizzo. "There's a big market for small conifers."

Viking Nurseries' overall sales are up 20-30 per cent so far this year, according to Guizzo. "We had an early start to the year because of the mild weather, though it has slowed down because of the snow in the past few weeks," he says. But despite the recent dip, Guizzo expects February 2012 sales to be twice what they were in the same month last year.

Why has Viking Nurseries decided to make its debut? "It's a good time of year - garden centres are looking for plants for their spring sales," says Guizzo. Viking will also be using the fair to promote its new cold store, which enables its rhododendrons to "flower throughout the spring", according to Guizzo.

Wyevale Nurseries will be showing a "range of nursery stock with a number of special offers", says managing director Steve Ashworth. "We're keen to promote to the nursery trade - this is often eclipsed by the pitch to garden centres." Wyevale will promote trees in containers and field-grown trees and shrubs at the fair, he adds.

"We've been surprised by how recession-proof the general nursery stock market is," he says. "It (trade) has been better than expected and on a par with previous years, though there has been a hit on big-ticket items."

Ashworth adds that evergreens and laurels are in short supply. "If you've got them, they are selling well."

Bransford Webbs Plant Company managing director Geoff Caesar, who organises the fair, says the year "kicked-off nice and strong" from a sales perspective. Primulas, camellias, aubretia and coronet apple trees are selling well to retailers, he adds.

Caesar says the market is "looking good" because retailers have low stock levels after a mild autumn. "We have about the same number of exhibitors as last year and a lot of people are coming back year after year," he adds.

Quality Ornamentals general manager Paul Brooking says the year started relatively well for January and sales of primroses, in particular, have been good. "Since then, it has been a lot quieter because of the weather," he notes. "But as soon as the weather warms up, trade will warm up too."

Show details

When: 1 March, 10am-3pm

Where: Hall One, Stoneleigh Park, Warwickshire

Website: www.britishplantfair.co.uk.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



Showy spikes, lush leaves and sweet scent all help to sell these appealing plants, writes Miranda Kimberley.

Get set for the National Plant Show 2018 - show preview

Get set for the National Plant Show 2018 - show preview

Growers will be aiming to take orders and increase sales by showcasing latest varieties at the National Plant Show. Matthew Appleby looks ahead to the event.

Crop protection: Ornamentals armoury

Crop protection: Ornamentals armoury

What can ornamental plant growers do to meet increasing pressure from the industry and consumers to become more sustainable? Sally Drury investigates the available product options.

Opinion... How to increase UK plant supply

Opinion... How to increase UK plant supply

Why don't UK growers produce more of the plants that the UK market demands?

Opinion... Co-operation is industry's best card

Opinion... Co-operation is industry's best card

What a great trade this is when one of us needs help. "The Container Revolution" co-operative exhibit at the RHS Chelsea Flower Show is a good example.

Opinion... Bridges needed across the sectors

Opinion... Bridges needed across the sectors

Horticulture Week's careers guide (HW, April 2018) is a revealing insight into what constitutes "a horticulturist". Horticulture is a coherent discipline.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles