Wednesday 13 June, Birmingham

Sections

Garden 360 (2018)
08:00

Registration and Refreshments

08:30

Pre-Event Interview

TBC, TBC, TBC

09:00

Chair's Opening Remarks

Kate Lowe, Editor, Horticulture Week

Matthew Appleby, Deputy Editor, Horticulture Week

09:15

KEYNOTE: 2018 And Beyond: A 360 View On Key Industry Trends

TBC, TBC, TBC

09:45

Panel Discussion: How Can The Garden Industry Go From Being Great To Being Exceptional?

Ian Riggs, Key Account Manager, Lechuza

Neville Stein, Managing Director, Ovation

Ian Charles, Manager, Primrose  

  • Garden centres and the need for a fresh approach:
    • Competing with other visitor attractions
    • Being innovative while keeping costs down
    • Moving from a horticulture based approach to a retail centred strategy
  • Experiential sites and how to trigger an emotional connection
  • Analysing customer behaviour and addressing the need to become social media savvy
  • How to educate your customers: Are you selling plants or knowledge?
    • Do your customers knowit's not that difficult to maintain plants?
    • Using technology and apps to overcome maintenance concerns on plants
10:45

Morning Networking Break

11:15

Overcoming The Recruitment Challenge And How To Retain Talents

TBC, TBC, TBC

  • How improving on communication strategies can have a positive impact on recruitment
  • How to make the younger generation fall in love with horticulture
  • Developing training schemes and apprenticeships to help retain talent
  • Tackling issues related to quality of staff, commitment and seasonal labour in order to avoid negative impact on the supply chain
11:45

Panel Discussion: The Xylella Bacteria And Alien Disease Challenge 

Steve McCurdy, Managing Director, Majestic Trees

Professor Nicola Spence, Chief Plant Health Officer, DEFRA

Richard McKenna, Managing Director, Provender Nurseries

  • The Xylella bacteria and its potential PR issues
  • The role of regulatory authorities and trading agreements
  • Can Brexit represent an opportunity to be more selective on what we import?
  • The need for resilience in plant health and protection
  • Developing quarantine restrictions and how this would change the role of nurseries
12:45

Networking Lunch

13:20

Presentation of "The Top 100 Report" And Interview On Stage With The Horticulutre Editorial Team

Kate Lowe, Editor, Horticulture Week

Matthew Appleby, Deputy Editor, Horticulture Week

13:45

Mix And Match!

You will have the opportunity to join 3 round tables (30 minutes each) or remain at your table to continue the discussion on your preferred topic.

  1. Brexit: Exploring Opportunitites and Threats

Host: Tim Edwards,  Managing Director,  Boningale

  1. Being Data Driven: How to Understand Customer Behaviour To Enhance Growth

Host:  Ian Charles, Manager, Primrose 

  1. Horticulture And Wellbeing
  2. Environmental Responsibility
  3. Embracing Online Retail
15:15

Networking Break

15:45

Panel Discussion: Reducing Chemicals And Plastic Usage in Horticulture

Guy Barter, Chief Horticulturist, RHS

  • A joint industry effort: how horticulture will gain considerable public approval by accepting its social and environmental responsibilities
  • How can legislation drive the change in chemical usage?
  • The Glyphosate case study and its risk assessment
  • The issue with plastic packaging and disposal and the neeed for a suitable alternative
  • Why biodegradeable sheeting and paper are currently not suitable for long-distance fruit and vegetable marketing
16:30

Chair's Closing Remarks

Kate Lowe, Editor, Horticulture Week

Matthew Appleby, Deputy Editor, Horticulture Week

16:45

End Of Garden 360

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