Never has it been more important to stand out from the crowd. This one day event, is aimed at all those involved in marketing and public relations in the garden industry, brings together experts from inside and outside the industry.
Sessions to include;
Using promotions effectively- In this session HTA Marketing and Insights Manager David Denny explores the benefits of taking part in gifting promotions and initiatives such National Children’s Gardening Week and the National Garden Gift Voucher photography competition.
The art of visual merchandising – Christmas and Houseplant focus In this session Visual Merchandiser Sarah Manning will look at key display and visual merchandising principles, creating a seasonal promotional space and top product presentation tips with a focus on Christmas and Houseplants.
How to … use facebook advertising effectively- Using the Garden Gifting campaigns as an example the HTA Marketing team demonstrate how facebook advertising can be an effective way of reaching out to new customers.
How to … create a successful blog/vlog- In this marketing Q&A session, Robbie Cumming, YouTube creator and Hornby Whitefoot PR Account Manager, answers your questions relating to producing engaging video content for social media. Drawing from over 10 years experience creating YouTube videos, Robbie will discuss how having the basic equipment and no budget can be turned into a big positive in the eyes of your customers.
How to … engage and activate an audience - Social media platform algorithm changes are making it increasingly difficult for businesses to gain brand awareness and market share without spending inordinate sums of money on advertising. In this session Simone Bonnett, from The Social Managers, will demonstrate ways that are not only practical but will also open up new ways of starting theconversations that your audience will want to engage with.
The Power of Print
Graham Thomas of Eight Days a Week Print Solutions will demonstrate how printed marketing materials, both addressed and unaddressed, are still relevant in today’s digital world. He utilises his 30+ years experience and knowledge, working for Royal Mail and within the print industry, to deliver effective campaigns for garden centres and other retailers.
George Bullivant, Managing Director of online garden news website Garden Forum provides some top tips on how to ensure your story gets noticed and featured in the media.
Using innovative customer counting technology to drive profitability
Colin Warnock, Managing Director of HTA Security Partner B2BSG Solutions Ltd will show how the latest customer counting technology can enable evidence-based marketing strategies by measuring turn-in, dwell time, return visits and cross-shopping as well as customer flows.
Marketing in practice
Emma Glue, Trade Marketing Manager for Farplants, highlights their marketing approach using recent examples including their award winning Small Plants for Small Spaces campaign, the launch of their new houseplants range and the way they are using video online to highlight production stories.
Marketing in practice - Jo Dales, Marketing Manager from the award-winning Tong Garden Centre near Bradford, provides some insight to the secrets of their success from working with local charities and the community to putting Tong back on the map as a destination garden centre for all the family.