European fruit and vegetable eating falls 10%

Britain has been placed a lowly 21st among the 27 EU member states for consumption of fruit and vegetables in a new report from European fresh produce association Freshfel.

However, the document also points to a decline in fresh produce consumption across the continent as a whole.

Vegetable consumption per head across the EU was down more than 10 per cent in 2010 compared with the average of the previous four years, while fruit consumption showed a drop of more than nine per cent. The decline in the UK was less than the EU average figure in both cases.

The average Briton consumes 159g of fruit and 185g of vegetables per day. The World Health Organisation and Food & Agriculture Organisation of the UN recommend eating at least 400g of fruit and vegetables per day - a level achieved by fewer than half of EU member states.

Cypriots are the union's healthiest eaters with 740g, while in Latvia, barely a third of that amount is consumed daily.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Has vertical farming passed a peak on the 'hype cycle'?

Has vertical farming passed a peak on the 'hype cycle'?

Several senior industry figures sounded a note of caution on the potential of urban farms at last week's GreenTech international trade show in Amsterdam (12-14 June).

How can growers benefit by supporting agroforestry?

How can growers benefit by supporting agroforestry?

Agroforestry has the potential to deliver on a range of policy objectives in England, according to a new report from the Woodland Trust and the Soil Association.

How should perceived shortcomings in Defra's farming policy plans be addressed?

How should perceived shortcomings in Defra's farming policy plans be addressed?

The Government needs to provide much more detail on its post-Brexit farming policy if its twin aims of increasing farm competitiveness and enhancing the environment are to be met, according to a new report published this week by the parliamentary Environment, Food & Rural Affairs Committee.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive ranking of fruit producers by annual turnover. 

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon