European fruit and vegetable eating falls 10%

Britain has been placed a lowly 21st among the 27 EU member states for consumption of fruit and vegetables in a new report from European fresh produce association Freshfel.

However, the document also points to a decline in fresh produce consumption across the continent as a whole.

Vegetable consumption per head across the EU was down more than 10 per cent in 2010 compared with the average of the previous four years, while fruit consumption showed a drop of more than nine per cent. The decline in the UK was less than the EU average figure in both cases.

The average Briton consumes 159g of fruit and 185g of vegetables per day. The World Health Organisation and Food & Agriculture Organisation of the UN recommend eating at least 400g of fruit and vegetables per day - a level achieved by fewer than half of EU member states.

Cypriots are the union's healthiest eaters with 740g, while in Latvia, barely a third of that amount is consumed daily.


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