Introduced by the Potato Council, the week is building on the success of Potato Day held in 2010. This kick-started the "Many Faces of Potatoes" activity, a three-year marketing campaign spanning the UK, France and Belgium supported by EU co-financing that also permitted the use of more investment in marketing.
Simon Bull, marketing manager for the Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular that they are a healthy, tasty and versatile option for mealtimes.
"We will be promoting the week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week."
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