English wine producers told quality matters over quantity

The English wine industry should avoid the temptation to plant too much too quickly or to drop prices, Ridgeview founder and director Mike Roberts told the Oxford Farming Conference earlier this month.

"We should take care not to cheapen the product by reducing quality - for example, through planting on bad sites - or by selling on price just to get some money back," he said.

"It's not an industry to invest in if you expect short-term profits or require financial leverage on your investment," he added.

There has already been a 45 per cent growth in the hectarage of English vineyards in the past five years, delegates heard.

An English Wine Producers representative said: "The popularity of sparkling wine has dictated that it is Chardonnay, Pinot Noir and Pinot Meunier being planted."

But she added: "Outside the South East, that could be more difficult. Growers need to do their research on soil conditions and varieties. It's vital that what comes through is of quality."

She pointed out that 2011 was "high on quality, but lower on volume than expected", although final figures will not be confirmed until spring.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will the fresh-produce growing season pan out with less labour?

How will the fresh-produce growing season pan out with less labour?

The new fresh-produce season is around the corner and Brexit just over a year away, yet the Government has still given no indication that it will enable seasonal workers to come to the UK in the volumes the sector requires, either in this season or any other.

What recent developments can help growers fight orchard pests and diseases?

What recent developments can help growers fight orchard pests and diseases?

Last week's British Independent Fruit Growers Association Technical Day (31 January), heard about the latest research in orchard pests and diseases and how to deal with them.

Is a move away from plastic produce packaging now inevitable?

Is a move away from plastic produce packaging now inevitable?

A tipping point has been reached in the attitude of retailers and the Government to waste plastic which is likely to affect suppliers' future packaging options.