Eat Them to Defeat Them campaign generates £63m in vegetable sales

ITV and Veg Power said the advertising campaign, designed to improve children's health, has generated £63 million in sales of vegetables over 18 months nationwide.

by Matthew Appleby

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: hwsupport@haymarket.com

Call: 020 8267 8121

Register
FREE

  • 14 days limited access to subscriber-only content

Register

Subscribe
From £299/pa

  • Full access to horticultureweek.com
  • Monthly print issue for 12 months
  • Keep track of competitors, market trends, and policy changes with sector specific email bulletins
  • Live email alerts from the pest and disease tracker 
  • New project leads and business prospects every week through the landscape leads service
  • Bespoke multi-user packages available

Choose a Package