Eat Them to Defeat Them campaign generates £63m in vegetable sales ITV and Veg Power said the advertising campaign, designed to improve children's health, has generated £63 million in sales of vegetables over 18 months nationwide. by Matthew Appleby Sign in to continue Sign in Email address Password Stay signed in Trouble signing in? Reset password: Click here Email: hwsupport@haymarket.com Call: 020 8267 8121 Register FREE 14 days limited access to subscriber-only content Register Subscribe From £299/pa Full access to horticultureweek.com Monthly print issue for 12 months Keep track of competitors, market trends, and policy changes with sector specific email bulletins Live email alerts from the pest and disease tracker New project leads and business prospects every week through the landscape leads service Bespoke multi-user packages available Choose a Package