E-commerce, supply chain issues and attracting young gardeners tackled at garden industry event

The HTA Garden Futures conference in London yesterday tackled e-commerce, attracting young gardeners and supply chain issues.

Van Hage managing director Chris Roberts spoke of the online threat from Waitrose with its Crocus-sourced plants while TV ethnobotanist James Wong spoke on how garden centres are missing the 'hipster' grow your own generation because of retailers' poor use of social media.

A panel discussion debated supply chain issues, with full bedding contracts rejected as a solution to wastage issues by panellists and joint logistics schemes called for.

A full report on the event will run in Horticulture Week's 22nd October edition.

At a dinner the evening before the conference opened, Bransford Webbs managing director Geoff Caesar was awarded the Pearson Medal, while Growforth managing director Stan Green succeeded Scotsdale managing director Caroline Owen as HTA president.

Meanwhile, the HTA has rebranded the National Plant Show with a new logo for its fifth show running in June 2014.

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