Dutch growers launch online shop

Plant buyers will be able to cut out the middleman and buy directly from Dutch growers via a new online shop www.Green-Base.nl, which is being launched at IPM Essen at the end of this month.

House and garden plants as well as pottery are some of the items available from Green-Base.NL, which will be open 24 hours a day, seven days a week.

The Dutch growers who set up the webshop, including Van der Sar Potplanten, said the direct contact between buyers and growers will lead to quick responses, competitive prices and will reduce the risk of incorrect deliveries to a minimum.

The idea for the new online shop came about after discussions between the Dutch growers' group and buyers about the delivery of house and garden plants.

Buyers complained about receiving shipments, that often did not match the desired quantities, uniformity, colours or ripeness. Growers commented that they did not receive sufficient market feedback about who was ordering their products.

The official launch will be at the IPM International Plant Trade Fair in Essen, Germany, at stand 215 in the Holland hall, hall 1.0.

The site is written in Dutch, English and German. For more information, visit www.green-base.nl or call +31 (0)174 52 65 35.


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