Dorset Cereals gives trees to Woodland Trust campaign

Dorset Cereals have created a limited edition pack of its Berries & Cherries recipe in support of The Woodland Trust and exclusive to Sainsbury's.

Three pence of every pack sold will go to help plant six million trees in celebration of the Queen’s Diamond jubilee year.

Every pack of Berries & Cherries sold in Sainsbury’s includes details on how you can enter the ‘Win a Mini Orchard’ competition to win one of 25 mini orchard packs of British apples, plum and pears trees to plant in the garden or have in pots on a balcony or patio. The packs will be available until stocks last at £3.99 in Sainsbury’s from July 2012.

Dorset Cereals brand manager Ali Hopper said:

"It’s a sad fact that the UK is one of the most under-forested countries in Europe. Which is why we have been supporting the Woodland Trust over the past two years, we even planted our very own woodland of 500 trees here at Poundbury in Dorset. 

"However, we wanted to create a limited edition pack that meant that our consumers could help out too. Sainsbury’s have long been supporters of The Woodland Trust with their Woodland eggs and chicken so we approached them with our idea. We are all thrilled to be involved in the project transforming our countryside and providing a lasting and meaningful tribute for many years to come."

Dorset Cereals supports The Woodland Trust and has paid for 16,000 trees, which will be planted over two years by people across the UK in their local areas as part of the ‘More Trees, More Good’ campaign.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.

Business planning - managing insurance

Business planning - managing insurance

Follow these steps to ensure adequate cover and the best deal when reviewing your insurance, Neville Stein advises.

Are tree suppliers seeing the benefit of the health message of trees?

Are tree suppliers seeing the benefit of the health message of trees?

The message that health, the environment and business all benefit from trees is finally getting through, but are nurseries seeing an upturn? Sally Drury reports.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs


Build your business with the latest public sector tenders covering landscape, arboriculture, grounds care, production and kit supplies. To receive the latest tenders weekly to your inbox sign up for our Tenders Tracker bulletin here.

HW Top UK Arboriculture Businesses

See our exclusive RANKING of arboriculture businesses by annual turnover. 


Find out more about the outstanding parks, gardens and arboricultural projects and teams that became our Custodian Award 2018 winners.

Jeremy Barrell On...

Jeremy Barrell

Tree consultant Jeremy Barrell reflects on the big issues in arboriculture.

Products & Kit Resources