Doff reports 50 per cent sales rise following brand overhaul

Doff Portland has reported a steep rise in sales figures, following its brand overhaul in autumn 2013.

Doff weed control
Doff weed control

The garden care company has increased its order numbers and sales by more than 50 per cent since its rebrand six months ago

As part of the rebrand, 150 items across Doff Portland’s Nottingham-made entire product portfolio were updated and now feature a new-look logo.

Managing director Matt Jones said: "The increased sales figures and order numbers are testament to the success of the new direction and rebrand of Doff Portland. We have had an outstanding response from our retail customers so far and look forward to the next six months of trading.

"The rebrand was a significant milestone for the company, taking what we’ve learned during Doff Portland’s 65 years of heritage and updating it for today’s market. It has also solidified our presence within the garden care category, enabling our stockists to increase their customers’ spend."

Bradford-based Tong Garden Centre owner Ron Harker said: "Pest control and garden care is one of our leading categories within our garden centre. We have stocked Doff Portland products since 2000 and have always championed the brand as a market leader in the category.

"The new ranges and pack designs have garnered a fantastic response from our customers and we’ve witnessed a noticeable increase in sales since bringing the items in store.

"The ranges are easily merchandised and have real shelf appeal, something that we have benefited from greatly. We’d highly recommend Doff Portland to any garden centre looking to update its pest control and garden care offerings."

 

The improved business figures follow on from Doff Portland’s acquisition by DIY, garden and household item supplier, 151 Products, in December 2012.


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