Doff Portland rebrands to grow share of garden markets

Doff rebranded tomato feed
Doff rebranded tomato feed

Doff Portland has undergone a rebrand as part of its strategy to grow its share of the residential lawn and pest control market.
The rebrand includes a new logo, which will feature on all 150 products manufactured in the firm’s Nottingham factory of 65 years. 

The company was bought by 151 Products in December 2012.
Amanda Lewis, marketing manager at 151 Products, who oversaw the rebrand, said: "The brand’s fresh look will strengthen its on-shelf appeal, which we hope will attract retailers who are looking for smart, contemporary lines to fill their shelves. Special attention has been made to ensure ease of merchandising, as we appreciate the importance of this for busy store managers.
"Mixing fresh, bright colours on the packaging allows the products to stand out against competitive items, bringing the brand up-to-date and propelling Doff Portland to the forefront of the garden care industry.

"The clear messaging on the packaging makes it easier for consumers to make informed choices for the products they need. It gives them a more precise understanding of what the products are for and how to use them to create and maintain the garden they want.
"The brand has received a fantastic response and will be stocked in an increasing number of garden centres, as well as large and small format multiple retailers."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

What are the garden centre trends from the Glee trade show?

What are the garden centre trends from the Glee trade show?

Plastic, peat and glyphosate reduction, one-stop shop suppliers, slug control, shrub replacement, lawn fixing, solar technology and heat-loving plants such as agapanthus were among the top trends at Glee this year.

How is the garden product market responding to renewed pressure on glyphosate?

How is the garden product market responding to renewed pressure on glyphosate?

Shifts are taking place in the market for garden weedkillers in the UK

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy