Doff marketing director promotes new upmarket look at Garden Press Day

Doff marketing director Peter Woolley was promoting the new upmarket look of the garden controls company.

He said: " We're now in Tesco and B&Q and we're getting far greater coverage than previously. By making the product more premium, but still with a very competitive price, we can slide in under Westland and Scotts. We want to be almost like an own-label for garden centres. The average systemic weedkiller is £12.99-£14.99 but we're £9.99. It's tough times out there with people losing jobs, so it's time to come out with a compelling value offer."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business planning - Managing price volatility

Business planning - Managing price volatility

There are options to help you manage the impact of exchange rate fluctuations when buying from abroad, Neville Stein advises.

What have growers and retailers learnt from snowy March?

What have growers and retailers learnt from snowy March?

Growers and retailers have come up with strategies to combat unexpected bad weather after "Beast from the East" snow hit the UK three times in March.



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy