Dobbies' Christmas sales up 5.8% on last year

Dobbies has revealed a 5.8% rise in like-for-like sales for the 5 weeks to 2 January 2010.

Sales at the company's online business, www.dobbies.com, were up 22%.

Dobbies chief executive James Barnes said: "Our customers made a return to a much more traditional Christmas with our biggest sellers being real trees, poinsettias, wreaths and traditional accessories such as cinnamon-scented pine cones."

Bestsellers at www.dobbies.com were real and artificial Christmas trees, children's board games and Christmas food hampers.

Dobbies restaurants, which account for more than 20% of the total business, were also up 3.5% like-for-like and the company's farm foodhalls were up 2.8%.

Further figures will come out in April alongside owner Tesco's results.

Dobbies will also launch its Dobbies-branded compost in larger Tesco stores in Scotland and northern England from this spring.

Barnes has aspirations for an Inverness branch in the north of Scotland and revealed plans for Dobbies' most southerly centre, at Ashford in Kent, this week.

Proposals for a site in Livingston were recently rejected during a 25-minute council planning committee meeting, despite being recommended for approval by planning officials.

Barnes added that new Dobbeis stores may be built alongside new-build Tescos in England so the 25-centre company can reach its target of 100 centres by 2018.

More in HW 5 February.

 

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