Dobbies beats the weather with surge in sledge and other winter sales

Dobbies has reported a big increase in sales of winter products with sledge sales 464 per cent up on the same week last year. Total sledge sales were 1,500.

Snow shovels were 121 per cent up for the week, de-icer sales were 123 per cent up, and fuel sales rose 146 per cent.

Sledge sales have surged 600 per cent, according to Amazon, but some garden centre owners have complained that they are unable to buy sledges cheaper than the price Tesco are retailing them.

Raglan Garden Centre owner Martin Davies said seven inches snow had forced his Monmouthshire centre to close on 18 January and was continuing to make it difficult for customers to get to there.

He said sledges and snow shovels would sell when customer footfall increased: "As long as people can get out sledges and shovels will sell, but not like they used to.

"We had 10 years of no snow and a lot of people bought sledges and shovels in 2010 and 2011 when it did snow. We sold a lot on September 2011 when people were preparing for winter because they remembered the snow of 2010. But those heydays are gone a bit now."


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