Dobbies among retailers anticipating royal birth retail boom

To celebrate the birth of the royal baby Dobbies are giving away a 'Right Royal Shopping Spree' in one of their garden centres. One winner will receive £250 to spend in Dobbies and five runners-up will each receive a ‘New Arrival’ rose.

Other retailers have also been marking the birth of the Duke and Duchess of Cambridge’s first child on 22 July.

His birth is set to boost UK High Street sales by £243m, according to one report by the Centre for Retail Research.

CRR, based in Nottingham, estimates that the birth will boost linked-in retail sales by around £243 million. This figure covers the nine weeks between 1 July 2013 and 31 August and is broken down in to festivities at £87 million, souvenirs and toys at £80 million, books, DVDs and media at £76 million, totalling £243 million.

CRR expect £25 million to be spent on food for 4.8 million people, who will join in the mostly local and informal festivities and parties, including those in back gardens.

Souvenirs and toys: £80 million is likely to be spent on souvenirs and toys including items sold overseas. Fourteen million souvenirs with a total value of £56 million and toys (£24 million) are likely to be sold to enthusiasts and collectors.

Books, DVDs and Media. Around £40 million will be spent on books and £36 million on DVD and media connected to this event and to the Royal Family.

Exports.There is considerable interest in this event across the world, but particularly in North America, parts of Europe and Australia and New Zealand, say CRR. The Cambridges are seen as a 'good news' story and surprisingly normal. Sales abroad of souvenirs, toys, books and DVD/media are expected to be £37 million. This figure includes overseas sales by online UK retailers.

Baby products: CRR says: "We expect sales of prams and pushchairs to rise by 13 per cent (an increase of £33 million to a new total of £288 million)."

Tesco newspaper is promoting Moet & Chandon champagne on offer for £25 under the strapline, "It’s a Prince – raise a glass to the Royal arrival."

Asda is promoting nappies, baby wipes, shampoo and baby lotion on promotion, while a Coca-Cola has a ‘Wills’ and ‘Kate’, Share a Coke theme.


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