Discount goods supplier 151 Products snaps up garden care firm Doff Portland

Manufacturer and supplier of discount household, garden and DIY goods, 151 Products, has bought garden care product manufacturer and brand Doff Portland.

Nottingham-based Doff will continue to be run as a standalone business by chairman Graham Whyatt and managing director Matt Jones.

The combined business aims to increase its UK market share in garden centres, DIYs and other retailers. With eight brands under 151’s existing portfolio and an in-house design team, it will also offer branding and marketing skills to Doff.

The acquisition signals 151 Products’ plans to reach its 2015 turnover goal of £100 million.

151 director Richard Shonn said: "The two businesses have got vast synergies with our existing products and allow us to increase our market share at a time when demand is high.

"I am extremely optimistic about the future and enthusiastic about what the new partnership will bring."

All of Doff’s existing product lines will be continued under the current management team.

Doff director Matt Jones said: "We’re absolutely confident that this is the right move for Doff Portland and our existing customers, as they will benefit from the continued development of garden care products.

"151 Products’ vast experience in the market, combined with our longstanding heritage, will ensure each brand benefits from the new direction."

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