The Wiltshire town is planning to transform the public space from a run-down car park on non-market days to a vibrant centre for the community.
A multi-disciplinary team from Nottingham-based Letts Wheeler Architects will see its vision for Salisbury Market Place become reality after winning a design competition. Its design, which features a large central space for events and room for the market to expand, was chosen from a shortlist of six entries.
The public, local businesses, market traders, fairground operators and a professional judging panel examined the designs during a three-day exhibition.
Salisbury District Council's portfolio holder for economic development and tourism Councillor Peter Edge said: "This is an exciting concept design that will breathe new life into the heart of our wonderful city, helping Salisbury to compete as a regional destination."
Work is expected to begin in autumn 2010. The rejuvenation of Salisbury Market Place is the first of 24 projects outlined in the Salisbury Vision, a blueprint for the city centre for the next two decades.