DeakinLock devises tartan garden for House of Fraser at Chelsea

It is more often associated with kilts, Scotland and cosy blankets but Chris Deakin and Jason Lock have plumped for tartan at this year's RHS Chelsea Flower Show.

DeakinLock's Fresh tartan design for House of Fraser
DeakinLock's Fresh tartan design for House of Fraser

The Suffolk-based garden designers are creating a garden for sponsor House of Fraser in the Fresh Garden category and are embracing its Scottish heritage, referencing tartan fabric’s checkered weave across the garden’s design.

They are also adding in some home comforts, in the form of an armchair, wall paper and lighting while a Scottish country theme and House of Fraser’s original stag logo are explored with wall mounted antlers, wood panelling and a stag sculpture.

The layout of the space is based on crossed lines, formed with sawn granite which mimics a tartan pattern. There is a similar cross weave of colour and texture in the planting which continues in the furniture and accent fabrics.

House of Fraser and the designers are even developing a new tartan inspired by the existing Fraser clan tartans for the British retailer's garden.

Head of creative at House of Fraser Dean Healey said: "We are incredibly excited this year to be part of the RHS Chelsea Flower Show and to be working with the talented design team Deakinlock.

"The garden invites the spectator to re-examine the way in which we perceive daily objects by challenging the boundaries of interior and exterior design. The aim is to give the space a modern, contemporary feel that reflects the House of Fraser brand today.

"By incorporating the original stag motif with accents of the iconic House of Fraser signature pink hue, the garden will tell the story of the brand’s illustrious evolution."

House of Fraser was established 160 years ago and now has 63 shops across the UK and Ireland. It has annual sales in excess of £1.25 billion and employs 6,500 staff with 10,000 concession staff.

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