DeakinLock devises tartan garden for House of Fraser at Chelsea

It is more often associated with kilts, Scotland and cosy blankets but Chris Deakin and Jason Lock have plumped for tartan at this year's RHS Chelsea Flower Show.

DeakinLock's Fresh tartan design for House of Fraser
DeakinLock's Fresh tartan design for House of Fraser

The Suffolk-based garden designers are creating a garden for sponsor House of Fraser in the Fresh Garden category and are embracing its Scottish heritage, referencing tartan fabric’s checkered weave across the garden’s design.

They are also adding in some home comforts, in the form of an armchair, wall paper and lighting while a Scottish country theme and House of Fraser’s original stag logo are explored with wall mounted antlers, wood panelling and a stag sculpture.

The layout of the space is based on crossed lines, formed with sawn granite which mimics a tartan pattern. There is a similar cross weave of colour and texture in the planting which continues in the furniture and accent fabrics.

House of Fraser and the designers are even developing a new tartan inspired by the existing Fraser clan tartans for the British retailer's garden.

Head of creative at House of Fraser Dean Healey said: "We are incredibly excited this year to be part of the RHS Chelsea Flower Show and to be working with the talented design team Deakinlock.

"The garden invites the spectator to re-examine the way in which we perceive daily objects by challenging the boundaries of interior and exterior design. The aim is to give the space a modern, contemporary feel that reflects the House of Fraser brand today.

"By incorporating the original stag motif with accents of the iconic House of Fraser signature pink hue, the garden will tell the story of the brand’s illustrious evolution."

House of Fraser was established 160 years ago and now has 63 shops across the UK and Ireland. It has annual sales in excess of £1.25 billion and employs 6,500 staff with 10,000 concession staff.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Sargent's solutions - regulations and legislative requirements underline the professional status of landscape contractors and gardeners

Sargent's solutions - regulations and legislative requirements underline the professional status of landscape contractors and gardeners

Regulations benefit individual gardeners and landscapers as well as the wider industry, Alan Sargent explains.



Customers do not often know about the different leaf colours and shapes offered by hollies, Miranda Kimberley reports.



These heralds of spring are highly suited to being planted in tree circles, grass and rock gardens, says Miranda Kimberley.

Horticulture Jobs
More Horticulture Jobs

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Horticulture Week Top 50 Landscape and maintenance contractors

See our exclusive ranking of landscape and maintenance contractors by annual turnover. 

Industry Data

An exclusive report for HW subscribers revealing the key development trends, clients and locations for 2017.


Free to subscribers, the essential guide for professional plant buyers

Download your copy

Products & Kit Resources