DeakinLock devises tartan garden for House of Fraser at Chelsea

It is more often associated with kilts, Scotland and cosy blankets but Chris Deakin and Jason Lock have plumped for tartan at this year's RHS Chelsea Flower Show.

DeakinLock's Fresh tartan design for House of Fraser
DeakinLock's Fresh tartan design for House of Fraser

The Suffolk-based garden designers are creating a garden for sponsor House of Fraser in the Fresh Garden category and are embracing its Scottish heritage, referencing tartan fabric’s checkered weave across the garden’s design.

They are also adding in some home comforts, in the form of an armchair, wall paper and lighting while a Scottish country theme and House of Fraser’s original stag logo are explored with wall mounted antlers, wood panelling and a stag sculpture.

The layout of the space is based on crossed lines, formed with sawn granite which mimics a tartan pattern. There is a similar cross weave of colour and texture in the planting which continues in the furniture and accent fabrics.

House of Fraser and the designers are even developing a new tartan inspired by the existing Fraser clan tartans for the British retailer's garden.

Head of creative at House of Fraser Dean Healey said: "We are incredibly excited this year to be part of the RHS Chelsea Flower Show and to be working with the talented design team Deakinlock.

"The garden invites the spectator to re-examine the way in which we perceive daily objects by challenging the boundaries of interior and exterior design. The aim is to give the space a modern, contemporary feel that reflects the House of Fraser brand today.

"By incorporating the original stag motif with accents of the iconic House of Fraser signature pink hue, the garden will tell the story of the brand’s illustrious evolution."

House of Fraser was established 160 years ago and now has 63 shops across the UK and Ireland. It has annual sales in excess of £1.25 billion and employs 6,500 staff with 10,000 concession staff.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Trees and Shrubs - Planting benefits

Trees and Shrubs - Planting benefits

The message that health, the environment and business all benefit from trees is finally getting through, but are nurseries seeing an upturn? Sally Drury reports.

Trees and Shrubs - Planting products

Trees and Shrubs - Planting products

Young trees face a tough challenge to get established. Sally Drury looks at some of the best products available to help ensure successful planting projects.



These evergreen trees and shrubs have decorative bark and can flower and fruit simultaneously, says Miranda Kimberley.


What kit and machinery do you most want to read about in Horticulture Week?

What kit and machinery do you most want to read about in Horticulture Week?

Horticulture Week would like your help to identify the machinery you most want to see reviewed.

Horticulture Jobs
More Horticulture Jobs


Build your business with the latest public sector tenders covering landscape, arboriculture, grounds care, production and kit supplies. To receive the latest tenders weekly to your inbox sign up for our Tenders Tracker bulletin here.

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Horticulture Week Top 50 Landscape and maintenance contractors

See our exclusive RANKING of landscape and maintenance contractors by annual turnover plus the FULL REPORT AND ANALYSIS


Free to subscribers, the essential guide for professional plant buyers

Download your copy

Products & Kit Resources