Dawson Rentals, part of the Dawson Group, offers inflatable cold rooms without the large capital cost that often makes the technology prohibitive to growers.
Dawson's inflatable chill store manager Ryan Overton presented the company's temporary products to growers during a cold store seminar hosted by consultant John Adlam.
Overton said: "We get a lot of customers who don't want that big initial outlay and just want a cold facility for part of the year. We have business in a lot of other sectors but I think this could be a good new market for us."
John Woods Nurseries hosted the event and technical manager and experienced cold store user Malcolm Dick said he felt the idea had potential. "We contacted Dawson a year or so ago," he said.
"They recognised a niche when they have a bit of slack in the winter and recognise there is a market there for people like us. This could be a real boost to the industry."
Adlam's seminar talked of "the many advantages of cold stores", following up the recently-published Horticultural Development Company guide to using them.
He told growers: "Cold stores are a much underused tool - people just don't use them and they are so powerful and can be such a profitable tool in the right hands. It is expensive but I think if people are considering putting up an acre of glass they should consider making a quarter of that cold store."
Wyevale Nurseries managing director Steve Ashworth revealed that the company had submitted plans to develop a major new cold store facility at Wyevale Transplants, with costs expected to total £100,000.